That's a lot of personal information gathered in one place. So, be aware with Fitbit-or any fitness tracker-you are strapping on a device that tracks your location, heart rate, sleep patterns, and more. We say hopefully because, depending on the kind of data, it’s been found to be pretty easy to de-anonymize these data sets and track down an individual’s patterns, especially with location data. It de-identifies the data it collects so it's (hopefully) not personally identifiable. This is good.Īnd Fitbit seems to do an OK job with privacy and security. However, Google promised that “Fitbit users’ health and wellness data won't be used for Google ads and this data will be kept separate from other Google ad data” as part of the deal with global regulators when they bought Fitbit. That worried many privacy conscious users. As of January 14, 2021, Google officially became the owner of Fitbit.
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